Who We Are
A Florida-based freight brokerage built on relationships, reliability, and a relentless commitment to moving freight the right way.
Built on Trust. Driven by Performance.
Haines City Truck Brokers, Inc. was founded with a simple belief: freight brokerage should be built on relationships, not just transactions. Based in the heart of Central Florida, HCTB has grown into a trusted logistics partner for some of the nation’s largest shippers and most reliable carriers.
Our roots are in agricultural freight — a market where timing is everything and there is no margin for error. That experience has shaped how we approach every load we book: with urgency, transparency, and accountability.
Whether you’re moving produce out of Florida or freight across the country, you get the same dedicated team, the same accountability, and the same standard of service on every single load.
In-House Broker for Browning & Sons
HCTB serves as the in-house freight brokerage for Browning & Sons, one of the nation’s largest watermelon shippers. During peak summer season, we coordinate over 5,000 loads out of Florida — a logistics operation that demands precision, speed, and a carrier network that never sleeps.
Nationwide Reach
With an established carrier network spanning all 48 contiguous states and a growing roster of shipper relationships, HCTB has the coverage and capacity to handle freight of any volume — seasonal or year-round.
Powered by SweetCloud
SweetCloud is HCTB’s proprietary, AI-powered logistics management platform — purpose-built for the speed and complexity of modern freight brokerage. It’s not off-the-shelf software. It’s infrastructure we built, own, and continuously evolve.
Melony is SweetCloud’s built-in AI layer. She analyzes market conditions in real time, forecasts lane-level rates, flags carrier compliance risks, and generates predictive freight reports. On the operational side, she automates check calls and routine communications — freeing our brokers to focus on relationships, not busywork.
SweetCloud automatically verifies carrier authority, insurance, and safety ratings before any load is tendered — protecting shippers and keeping bad actors off our network. Every carrier in our system is continuously monitored, not just checked once at onboarding.
API integrations with leading ELD and GPS tracking platforms give shippers live shipment visibility from pickup to delivery — no phone calls required. Location data, ETA updates, and exception alerts flow directly into the platform in real time.
During peak season, SweetCloud manages thousands of active loads simultaneously — giving our team the throughput of a much larger operation without sacrificing service quality. The platform scales with demand so our people never have to.
SweetCloud is developed and maintained by the HCTB technology team.
Ready to work together?
Whether you’re a carrier looking for consistent freight or a shipper who needs a reliable brokerage partner, we’d love to hear from you.