Your People. Your Brand.
Our Infrastructure.
HCTB gives shippers the ability to run their own in-house freight brokerage — staffed by people they already know and trust, powered by enterprise-grade technology, and backed by HCTB’s licensing, compliance, and carrier network.
Most Shippers Are Paying a Middleman They Don’t Need.
Third-party brokers make their money on the spread between what they tell you the carrier costs and what the carrier actually gets paid. That margin is often 10%, 20%, sometimes more — and you never see it.
Large shippers with consistent freight volume are ideal candidates to bring brokerage in-house. The problem? Building a brokerage from scratch takes years, capital, licensing know-how, technology investment, and an established carrier network. Most shippers don’t have the time or the infrastructure.
HCTB solves all of that — in a fraction of the time.
Traditional brokers markup carrier rates without disclosure. You never know what they actually paid.
Outside brokers don’t know your product, your urgency, or your standards. You’re just another load.
When the broker is the bottleneck, you have no visibility and no leverage when things go wrong.
How It Works
Three steps from where you are today to a fully operational in-house brokerage team.
Consult
We start by learning your business — your commodity, your lanes, your volume, and your team. Our consultants map out exactly what an in-house brokerage looks like for your operation, including staffing, compliance requirements, and technology needs.
Train & License
You hire the people you already know and trust. We train them. HCTB handles the licensing, compliance setup, and onboarding so your team can begin operating as licensed freight agents under the HCTB umbrella — without years of industry ramp-up.
Deploy
Your team goes live on SweetCloud — HCTB's proprietary logistics platform — with access to our carrier network, compliance engine, real-time tracking integrations, and AI assistant Melony. You have a fully operational in-house brokerage, ready on day one.
Everything Included
From day one, your team has access to the same infrastructure HCTB uses to move thousands of loads per season.
Agent Training & Certification
HCTB-led training for your team covering freight fundamentals, carrier relations, load management, and compliance.
HCTB Agent Licensing
Your staff operates as licensed HCTB freight agents, giving you immediate, legitimate brokerage authority backed by our MC and bond.
Compliance Infrastructure
Carrier vetting, insurance verification, and FMCSA compliance managed through SweetCloud's built-in compliance engine — automatically.
SweetCloud Platform Access
Full access to SweetCloud including load management, carrier communications, real-time tracking integrations, and Melony AI.
HCTB Carrier Network
Immediate access to our established nationwide carrier network — so your team isn't starting from zero on day one.
Ongoing Support
HCTB stays in the background as your operational safety net — available for guidance, escalations, and market intelligence whenever you need it.
SweetCloud — Built for Your Business.
The base SweetCloud platform is powerful out of the box. But for shippers with unique commodities, complex workflows, or specialized operational needs, we offer full custom development — molding SweetCloud into a platform that works exactly the way your business does.
Whether that means custom load types built around your specific commodity, shipper-facing portals, custom reporting dashboards, or integrations with your existing ERP or accounting systems — we build it. You own the workflow. SweetCloud makes it run.
Commodity-Specific Workflows
Load types, fields, and processes built around your freight — not a generic template.
Custom Reporting & Analytics
Dashboards and reports tailored to the KPIs that actually matter to your operation.
ERP & Accounting Integrations
Connect SweetCloud to your existing systems so data flows without manual entry.
Shipper & Carrier Portals
Branded, white-labeled portals so your partners interact with your platform, not ours.
We Already Do This.
HCTB serves as the in-house freight brokerage for Browning & Sons — one of the nation’s largest watermelon shippers. Their team handles their freight. We provide the licensing, the technology, the carrier network, and the expertise. The result? Over 5,000 loads moved per summer season with full cost transparency, a carrier network built around their commodity, and a team that knows their product as well as they do.
That’s the model. And we’re ready to build it for you.
Let’s Build Something Together
Tell us about your operation and we’ll reach out to schedule a consultation.